Product · Growth · AI

What if your
product grew
itself?

Growth isn't a department you fund; it's a structural requirement you build.

I help subscription companies design for high-margin and organic scaling.

Currently working on product-led growth for subscription companies.

Let's work together Read my writing

→ Free personalised growth audit included. No pitch, no commitment.

What I Do

Four areas where I move the needle.

// 01

Product-Led Growth

Your product should do the selling for you. I build the loops that move users from "just looking" to "paying customer" without a sales call or a manual.

// 02

Subscription Strategy

A subscription is a promise, not just a recurring charge, yet this is how most companies nowadays treat it — and customers are starting to feel the pain. I re-engineer pricing and churn logic to ensure your revenue is actually predictable, not just "recurring."

// 03

AI Adoption

Stop chasing hype and start shipping utility. I help you skip the "Use more AI for the sake of it" phase and integrate AI where it actually reduces your user's time-to-value and your team's efficiency without burning bridges between humans and computers.

// 04

Gamification & Engagement

Points and badges are cheap; progress is what keeps people. I design habit loops that reward users for getting better at your product, making it a tool they can't easily quit.

About

Operator-turned-consultant.

I've spent years inside product and growth teams — building subscription businesses, running growth experiments, and integrating AI into real workflows. Not as a researcher. As someone who had to make it work.

Now I work with organisations that want to move faster and smarter: building product systems that grow themselves, embedding AI where it actually matters, and making subscription economics work in their favour.

I care about clarity over complexity. If a simpler system gets you there, we build the simpler system.

Subscription SaaS PLG AI Adoption Gamification Growth Strategy Onboarding Design B2B Retention

What if your
product grew
itself?

Four areas where I move the needle.

Operator-turned-consultant.

I write the lessons
as I learn them.

Field notes from the work — short reads on growth, AI, retention, and what actually moves the needle.

Ready to see what's blocking you?

What if yourproduct grewitself?

Four areas where I move the needle.

Operator-turned-consultant.

I write the lessonsas I learn them.

Field notes from the work — short reads on growth, AI, retention, and what actually moves the needle.

Ready to see what's blocking you?

What if your
product grew
itself?

I write the lessons
as I learn them.